SMS Marketing

Class Is in Session: How SMS Can Advantage the Education Industry

01 January 2022

When people talk about industries, the word 'education' rarely springs up in conversation. But lo and behold, education is one of the world’s largest industries.

It’s pretty fitting, really. The biggest industries withinside the international generally tend to offer important services and products that enhance the lives of billions of human beings across the international.

Education absolutely suits the bill, assisting society to develop and examine whilst additionally making up extra than 6% of world GDP. Total worldwide schooling expenditure from governments, enterprises, and customers mixed is heading in the right direction to hit a massive $7.three trillion come 2025.

An evolving landscape

When COVID-19 landed, the world was in many ways clueless on how to combat it. Measures were disjointed, with little to no coherent transnational strategies. Education has been one industry sent through the wringer, with learners particularly impacted.

And at the same time as the training quarter is a behemoth spender, as compared to different industries of its importance, training globally has been starved of the capital it without a doubt wishes to flourish withinside the virtual age. Educators global have observed themselves at the backfoot. The pressure of resources, blended with the unexpected closures of many colleges global – painful virtual transformation beckoned.

Unfortunately, the education sector had been a digital laggard, with less than 4% of overall expenditure allocated to digital services, presenting a serious challenge in pandemic times. The challenge continues to mount when looking forward, given the scale of population growth and political priorities over the next few decades.

Not all is misplaced though – development is happening! The pandemic ratcheted up the virtual transformation in all regions of our lives and schooling isn't always an exception. Teachers and college students alike are an increasing number of getting their palms on virtual toolboxes, starting from on line publications to digital mastering structures and, of course, the an increasing number of ubiquitous cellular gadgets and virtual textbooks.

Maximizing with what we have

While progress is promising, money doesn’t grow on trees, and the education industry has to leverage every tool at its disposal. Luckily, there’s an affordable digital tool sitting in plain sight. One that has existed for almost 30 years and absolutely can – and should be – used for education. This tool is, of course, the humble SMS.

Over 5 billion people worldwide use SMS daily, and most of those individuals feel comfortable receiving content from their service providers. We think that education should be no different.

Let’s have a study a number of the methods SMS might be used at some stage in the schooling lifecycle for two-manner verbal exchange even as maximizing efficiencies and enhancing engagement alongside the manner

Who’s all coming?

From recruitment to attract new learners through to graduation ceremonies, SMS is perfect for delivering updates, reminders, and general information. Barely 20% of emails are read, but the open rate jumps to well over 95% with SMS. And the majority of text messages are read within 3 minutes!

Are we ready?

The past 17 months have shown us that we must prepare ourselves for the worst. SMS allows stakeholders to be notified rapidly about unplanned school closures, adverse weather, technical issues, or security threats. SMS messages do not go ignored.

Bueller? Bueller?

Enable dad and mom to textual content directors if a infant is sick and can’t make it into elegance that day. Or, at the turn side, if their infant is all of sudden absent, colleges ought to seize dad and mom’ interest with an SMS alert.

Testing, testing?

No education experience is complete without exams. While every student expects exams, they still typically induce stress. Why not relive some of that by sending exam confirmations and subsequent reminders via an easy-to-use channel. Students could also receive alerts that test scores have been posted to their student portal.

What do you think?

Take the pulse of the student body with two-way surveys using SMS. Get instant feedback on how learners and faculty feel about a specific issue. As long as these are kept short and personalized, you’re far more likely to get engagement than via email.

Where are they now?

The remaining purpose of training is to put together human beings for the actual global through equipping them for the roles market. Exams are simplest one metric for comparing an academic establishment’s success. Follow up with alumni when they have left and ask them what they’ve been capable of accomplish. In what profession pathway have they discovered themselves? Are they furthering their training? This engagement is the acid test, and the facts may be PR gold.

Gone are the days of typewriters and number two pencils. Education is evolving, and SMS is an excellent channel for engagement between learners and their educators.

Growtele is aware of the significance of incredible education. Our suite of omnichannel communications answers can have college students installation for achievement in no time.

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