Clovia

Clovia is a retail and e-commerce brand. For more than five years, Clovia has worked with Growtele to power customer messaging across SMS, RCS, and WhatsApp, from sale alerts and new collection launches to order updates and delivery notifications.

The Challenge

Retail and e-commerce move quickly. New collections need to reach shoppers while they are fresh, and sale alerts only work if they arrive before the offer ends. At the same time, customers who have already placed an order expect clear, timely updates until the parcel reaches their door.

Both kinds of messages peak together. During major sale periods, promotional campaigns and order traffic rise at the same moment, and any delay or failure is felt directly by shoppers. Clovia needed a communication partner that could keep messages moving reliably across channels, especially when volumes were highest, while giving its CRM marketing team the support and pricing to run campaigns with confidence.

The Solution

Growtele supports Clovia across three messaging channels, each used for what it does best:

• SMS for sale alerts, launch announcements, and order and delivery notifications that need to reach every shopper’s phone.
• RCS for richer, branded messages that bring new collections and offers to life in the native inbox.
• WhatsApp for engaging shoppers in the app they use every day, with timely updates and promotions.

Together, these channels cover the full shopper journey, from the first alert about a new collection to the final delivery notification. Growtele’s team works closely with Clovia’s CRM marketing team, with proactive support that helps campaigns run smoothly, including during peak sale periods when timing matters most.

Using several channels also gives Clovia flexibility. Promotional messages can carry richer visuals where the channel allows, while essential order and delivery notifications keep a dependable path to every customer. Because the same partner manages all three channels, Clovia’s team can plan campaigns and service messages together rather than coordinating separate providers, which matters most when a big sale is about to begin and every hour of preparation counts.

The Results

Clovia’s messaging runs with 99.9% delivery reliability, so sale alerts, launch messages, and order updates reach shoppers when they are meant to. The partnership has grown over more than five years, a sign of steady performance across many sale seasons.

In Clovia’s own words, Growtele’s superior delivery rates, competitive pricing, and proactive support make it a reliable CPaaS partner. Shilpa Bararia, CRM Marketing Lead at Clovia, describes the Growtele team as professional, responsive, and always a pleasure to work with, and recommends Growtele to other brands.

For retail brands like Clovia, dependable messaging is part of the shopping experience itself. Growtele continues to help Clovia drive customer engagement and keep communication seamless across SMS, RCS, and WhatsApp, on ordinary days and the busiest sale days alike.

“We have been partnering with Growtele for over five years for our SMS and WhatsApp communication needs. Their superior delivery rates, competitive pricing, and proactive support make them a reliable CPaaS partner. The team is professional, responsive, and always a pleasure to work with. We highly recommend Growtele.”

Shilpa Bararia, CRM Marketing Lead, Clovia