TradeIndia is a B2B marketplace that connects buyers and suppliers across an extensive business network. For four years, Growtele has powered TradeIndia’s business communication across SMS, WhatsApp, and WhatsApp Chatbot, supporting lead alerts, account updates, promotional campaigns, and trade event reminders.
The Challenge
In a B2B marketplace, speed creates value. When a buyer sends an enquiry, the supplier who hears about it first and responds quickly is often the one who wins the business. That makes lead alerts some of the most time-sensitive messages TradeIndia sends.
Alongside lead alerts, TradeIndia needs to keep members informed about their accounts, promote marketplace services, and remind businesses about upcoming trade events. All of this happens at high volume across a large and varied network of buyers and suppliers. TradeIndia needed a communication partner that could deliver reliably at that scale and support its team quickly when issues arose.
The Solution
Growtele supports TradeIndia with a combination of channels, each matched to a different part of the marketplace experience:
- SMS for timely lead alerts and account updates that reach buyers and suppliers on any phone.
- WhatsApp for promotional campaigns and trade event reminders in a channel businesses check throughout the day.
- WhatsApp Chatbot to help members get answers and take action within the chat, so enquiries move forward faster.
By supporting high-volume communication across TradeIndia’s B2B network, Growtele helps the marketplace connect buyers with suppliers and keep business conversations moving. Growtele’s team provides timely support and seamless execution, so TradeIndia can rely on its messaging as part of everyday operations.
The mix of channels lets TradeIndia match each message to the moment. Urgent lead alerts and account updates go out on SMS, which reaches business owners even when they are travelling or away from a computer. Campaigns and event reminders benefit from WhatsApp’s familiar, conversational format, and the WhatsApp Chatbot gives members a quick way to follow up without waiting for a callback. Together, they make it easier for buyers and suppliers to stay engaged with the marketplace throughout the working day.
The Results
TradeIndia’s communication runs with 99.9% delivery reliability, helping lead alerts and account updates reach the right businesses when they need them. Faster, dependable alerts help members respond to enquiries sooner and drive meaningful business engagement across the marketplace.
Praveen Gaur, CFO of TradeIndia, credits Growtele’s reliable SMS delivery and timely support with helping TradeIndia communicate effectively with buyers and suppliers. He describes Growtele’s responsive team and seamless execution as the qualities that make it a dependable communication partner.
Four years into the partnership, Growtele continues to support TradeIndia’s growth across SMS, WhatsApp, and WhatsApp Chatbot, helping the marketplace keep buyers and suppliers connected at every step.
“Growtele’s reliable SMS delivery and timely support help us communicate effectively with buyers and suppliers across our B2B marketplace. Their responsive team and seamless execution make them a dependable communication partner for TradeIndia.”
Praveen Gaur, CFO- Trade India
See how Growtele can run your OTPs, alerts, and campaigns across SMS, WhatsApp, RCS, and Voice.
