Companies use SMS (short messaging service) to have two-way texting conversations with their customers. Texting is a powerful tool, yet SMS marketing strategies often fail because texting gets treated like "just another channel." It's not.It's evident that text messaging is not slowing down any time soon, which is why companies urgently need to explore ways of integrating SMS strategies into their business to access this global audience.
SMS mobile marketing is a great way for you to leverage this modern marketing opportunity by communicating directly with your target audience. It’s time to leave behind business phone calls, hold times, and boring emails. By integrating SMS marketing strategies, you will curate more engaging and meaningful interactions that ultimately boost your customer engagement, improve customer satisfaction and increases customer retention.
But before you invest in SMS mobile marketing, let us first take you through the best practice and how these SMS marketing campaigns can benefit your business
SMS, which stands for 'short message service' is effectively the same as 'texting.' To use SMS in a mobile marketing campaign, you are going to send off many SMSs to customers, which is where MMS comes in. - 'multimedia messaging service.' Fortunately, most of today's popular texting apps can adapt to incoming MMS without restricting the messages to plain text. This is useful when you are sending a marketing SMS that includes an image, as the app can effectively display this image alongside the relevant text.
SMS mobile marketing allows you to send text messages directly to your target audience for a number of reasons. These include:
Before embarking on an SMS mobile marketing campaign, you need to understand – and abide by – the SMS opt-in rules that apply. These were established by the Federal Communications Commission (FCC) and other government agencies to protect consumers and breaking these rules can cost you big in fines.
The opt-in rule states that you must request a customer’s permission before you send the person text messages for marketing purposes. If you hire a marketing agency to manage your SMS mobile marketing campaign, you will need to get permission for that company to send messages.
You also need to provide your customers with an easy way to opt out of future SMS mobile marketing campaigns. You can fulfill this obligation by adding the line ‘Reply STOP to stop receiving messages. to the bottom of your texts. Few people will opt out unless they truly do not have an interest in your brand.
It might sound difficult to convince people to sign up for SMS messages, however, often you have to ask for permission when selling a product or service. Some ways to improve your acceptance rate include:
Every marketing campaign you undertake needs to target the right people to increase your conversions and revenue. With SMS mobile marketing, there are several ways you can target your desired audience. Some of the most effective options include:
Sending SMS mobile marketing messages costs money, so you want to target people as accurately as possible to ensure you get a return on investment (ROI).
As spam filters trap your emails and carriers block your calls, the advantages of mobile advertising become increasingly important. Some main benefits your business will get from mobile advertising include:
Reach More Customers with SMS Mobile Marketing
It is time for your business to get ahead with an SMS mobile marketing campaign that speaks directly to your customers! Take full advantage of this relevant communication tool that allows you to sell to a worldwide audience. With Growtele, you can benefit from an SMS tool that is quick and easy to use. With its single account interface, you only need one account for multiple business users. Our platform is built in the cloud so that our customers can access it anywhere, anywhere. SMS creates a more convenient, seamless, and effortless way for brands to reach more customers.
Learn more about Growtele SMS solutions today or contact our team to find out more about our SMS solutions, pricing and how we can modernize your marketing approach today!
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