SMS Marketing

Consent Template Registration & Consent Data Upload

07 June 2022

This process is now mandatory for the messages trigger under the category Service Explicit.

IN THIS ARTICLE:
  • Consent Registration:
  • Step 1: Consent Template Registration
  • Step 2: Consent Data Upload
Consent Registration:

As per the recent update received from TRAI, all Principal Entities are required to declare and register the consents of their customers on the DLT portal of Telecom Service Providers (TSPs).

The need of Consent Registration?
This update is particularly important to customers sending service explicit messages. In the absence of customer consent in the TSPs system, the PE shall not be able to send consent-based promotional/service explicit messages to their subscribers/customers.

Step 1: Consent Template Registration

As per the next phase of DLT implementation, we request that you initiate the process of Consent Template registration and ensure that consent templates are registered on your preferred operator DLT portal as soon as possible.

Here's a sample on How to Register?

  1. Login to your Operator Portal[Jio/BSNL/Vodafone-Idea/Airtel etc]
  2. Navigate to the Consent template Registration and Add a new one with the following details:

Template Name: Customer Permission
Brand Name: Name of the Brand
Template Consent: Dear Customer, thanks for visiting {Name of the Brand}. We would love to stay in touch with you about our new launches and promotions. To continue receiving exciting offers and updates from us on call/SMS, please submit your consent.
Save, submit and ensure approval by the operator.

Note:
The Template Consent should not contain any variables
Brand/PE/Trade/Legal Name must be captured clearly in the consent template

Step 2: Consent Data Upload

Operators[Jio/BSNL/Vodafone-Idea/Airtel etc] have opened a gateway for uploading the consent data.

Under AnalyticsReportsMiscellaneous → You can Export CSV of the customer data under User Sign-Up.

Note:

  1. You need to upload the consent numbers for which you have the active consent within 6 months.
  2. For reference, attached are the formats of consent data upload and guidelines for respective Consent upload format (1).zip
  3. Charging for the Bulk Consent Upload:

We would hereby like to convey that TSP’s will be charging the PEs as per the following slabs for the Bulk Consent upload

SR No Slab (Consent per file) Amount per PE ID (in Rs.)
1 Up to 10,000 5,000
2 10,001 to 1,00,000 10,000
3 1,00,001 – 3,00,000 15,000
4 3,00,001 – 5,00,000 20,000

Kindly go through the Terms and Conditions for the payments on the respective portal.

We urge you to take cognizance and do the needful activities at your end so that you do not face challenges while sending commercial communication to your customers once Consent Scrubbing is live.

Please feel free to reach out to Growtele for any clarification of queries or write to us at tech.support@growtele.com

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